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Branding & Design

Your brand is what people say about you when you are not in the room. We build identities that hold up across a website, a van, a business card and everything else you put your name on.

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Why It Matters

You are being judged on how you look
before anyone reads a word.

People form an opinion about a business in well under a second, and most of that opinion comes from how it looks rather than what it says. A logo knocked together in an afternoon tells a buyer something about how you run the rest of the operation.

Good branding is not decoration, it is a shortcut to being taken seriously. It gets you into consideration at a higher price point and makes every piece of marketing you produce afterwards work harder.

What We Do

An identity that works everywhere you use it.

A logo is the smallest part of this. What matters is whether the whole thing still holds together on a phone screen, a shopfront and a document your accountant sends out.

  1. Brand Discovery

    We get under what the business actually does and who it is for, so the identity is built on something real rather than a mood board.

  2. Logo & Identity

    A primary mark with the variants you will genuinely use — small formats, single colour, social avatars and everything in between.

  3. Colour & Typography

    A palette and type system that holds up in print and on screen, with contrast levels checked so it stays readable for everyone.

  4. Brand Guidelines

    A document your team and every supplier you hire can follow, so the brand does not drift the moment somebody else touches it.

  5. Collateral & Print

    Business cards, signage, vehicle livery, document templates and whatever else the business puts its name on.

  6. Digital Application

    We carry the identity through to the website and social channels, so what people see online matches what they see in person.

How It Works

We show you real directions, then refine the one you pick.

There is no rigid timeline on branding work. We keep producing concepts until something lands, because an identity you are lukewarm about is worse than not rebranding at all.

  1. 01

    Concepts

    We take the brief away and come back with a set of distinct directions, each one properly worked up rather than one idea shown in three colourways.

  2. 02

    Your Call

    You tell us which direction is right, or that none of them are. Either answer is useful, and asking for another round costs you nothing.

  3. 03

    Refinement

    We develop the chosen route until it is right, then package it up with the guidelines and file formats you need to actually use it.